A social media manager is a person who manages an organization’s presence on social media sites. In this Internet age, most businesses have some kind of web presence, and many use social media sites to market their products and services. The role of a social media manager is to take the activities that are currently being done separately in various departments, such as marketing and advertising, and combine them into one centralized program. A social media manager monitors what is being said about the company online and identifies potential problems as well as opportunities for additional exposure. Depending on the size of the company, there may be more than one social media manager working in different departments or locations. Social Media Manager Any company that uses social media to market its products needs an employee who can lead this function with professionalism and effectiveness. With over 2 billion people using Facebook alone, companies need someone who understands the nuances of these sites so they can reach their audience effectively. This individual must also know how to create content attractive to standard users as well as those searching for employment or looking for new vendors or suppliers so they can find them on these sites.
Responsibilities of a Social Media Manager
A social media manager has many responsibilities. The first is to monitor the various social media sites to which the company subscribes to make sure the company’s message is getting through to potential customers and is not creating any problems. This monitoring also includes keeping track of what the company’s customers are saying about it. On Facebook, for example, the social media manager will see if there are complaints that need to be addressed, suggestions for improvements, or praise that needs to be passed on to appropriate individuals. A social media manager must also create and respond to posts on various social media sites. This includes creating posts for the company’s blog so it is available to those who don’t use social media. It also includes responding to posts from customers who want to know more about the company’s products and services. This individual may also create posts for contests and other events related to the company’s social media presence.
Create Content for the Company
One of the most important aspects of a social media manager’s job is creating content for the company’s social media posts. The volume of information available on social media sites is huge, so companies need to create posts that attract the eye and interest of potential customers quickly and effectively. Depending on the type of products or services the company offers, the social media manager may need to create different types of content for different social media sites. On a site like LinkedIn, posts need to be more professional in nature. Content on Facebook and Instagram needs to be more lighter and attractive to a broader audience.
Take Action Based on Monitoring
A social media manager also takes action based on what he or she notices during monitoring. This may include answering questions and providing information about the company and its products or services. In addition, it includes identifying problems, such as complaints that need to be addressed, and suggestions for improvements that need to be passed along to the appropriate employees. A social media manager who has been monitoring his or her company’s social media sites will see what is missing from the current marketing program. This includes identifying the times of day when posts are most effective, such as weekends versus weekdays. The social media manager can also determine which sites are most effective for the company’s products and services, and which are not worth the effort.
3 Tips For Hiring The Right SMM
If your company doesn’t already have a social media manager, or if you need to hire a new one, there are several factors to keep in mind when interviewing potential candidates.
1. First, make sure the person you hire is the right fit for your company’s culture. A social media manager who is too aggressive or confrontational may not work well in a more relaxed environment. Next,
2. make sure the person you hire has the right skills and is knowledgeable about using social media.
3. Finally, remember that hiring a social media manager is not a one-time thing. You may need to hire a new person as the company grows and the person you hire no longer has the right skills or fit for your company.
Conclusion
A social media manager is an important member of any company’s staff. This person needs to be skilled in marketing, public relations, and communications. He or she needs to know how to create content that is attractive to the company’s audience and will get the message across. This person also needs to know how to monitor social media posts and comments, and respond to them appropriately.